Seasonal Sales
Angelika Regarding sales, there is another natural law, namely that there are always some special offers and something like clearance sales happening, which then have the funniest names and occasions. Macy's department store, for example, has the so-called "White Flower Sale" at regular intervals. It is not, as the name suggests, white flowers on special offer, but all sorts of things. I still haven't found out if the name has a deeper meaning. Americans are quite inventive in general to attract or retain customers. If you buy certain things in a store again and again, you get something like bonus points. For example, I get a stamp for every greeting card I buy at my stationery store. When I have collected 25 stamps, I get a 5 dollar discount on my next card purchase. But I find the coupons the funniest. These are usually found in brochures that come with the daily newspaper or you get entire coupon booklets in the mail. A coupon usually applies to a certain product, e.g. Colgate toothpaste. If you present the coupon at the supermarket checkout when you shop there next, you will also get a discount or you will be encouraged to buy two tubes of toothpaste to get one free. There are really the most wonderful variations.