07/12/2008   English German

  Edition # 75  
San Francisco, 07-12-2008


Figure [1]: The rascal from Jeep promises cheap gasoline.

Michael As you know, gas prices have skyrocketed in the USA. Those who drive fuel-efficient Japanese hybrid cars are quietly pleased. On the other hand, drivers of gas-guzzling American cars are left empty-handed.

Anyone driving a gas-guzzler from brands like Chevrolet, Pontiac, Ford, or Buick today will go crazy at the pump when the meter approaches the $80 mark. Two years ago, gasoline cost $2.50 per gallon, but now it's $4.50. Of course, we're still far from the usual (converted) $9.57 per gallon in Europe.

Consequently, the sales figures for these brands plummeted sharply, because when it hits their wallets, even Americans suddenly become environmental angels. However, the marketing folks of the "Doofmobiles" from American production aren't clueless either: To ensure that customers continue to guzzle gasoline, the car marketers, as seen recently in a commercial, are now offering gasoline at a guaranteed low price of $2.99 per gallon with the purchase of a new car! And this offer lasts for three years, up to a specified maximum amount per year.

Another commercial praises the now even larger fuel tank of a vehicle, so that at least you don't have to go to the gas station as often, especially when it already hurts so much. No kidding, the slogan of the ad was actually "Less pumping, more driving." It's mind-boggling. On the other hand, many Americans are now only filling up half a tank instead of a full one. It saves a lot!

Figure [2]: And even a discount on the car!

Funnily enough, in the USA you now also have to pay a penalty tax if you buy a car that consumes an excessive amount of gasoline. This so-called "Gas Guzzler Tax" is listed directly on the price tag of the cars at the dealership.

Chrysler and Jeep will cover the cost of gasoline for three years when purchasing a new car.

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