03/10/2003   English German

  Edition # 43  
San Francisco, 03-10-2003


Figure [1]: The Listerine breath strip

Michael Every now and then, there are products that initially evoke sheer horror. Who, for example, would come up with the idea of pulling a tape-like strip from a dispenser, putting it in their mouth, and using their tongue to stick it to the roof of their mouth, where it stays?

Listerine is the name of this product and it is currently very popular in the USA. The strip consists of an ultra-thin film that slowly dissolves in the mouth, releasing a fresh mint flavor of Fisherman's Friend caliber. This provides about ten minutes of freshness without the need for annoying chewing!

The placement process is admittedly somewhat unusual. In an episode of the TV series "The Osbournes" (Rundbrief 07/2002), which are now also available in Germany, Ozzy Osbourne gave them a try, but made a face like a toddler being fed spinach and uttered words that American television censored with wild beeping sounds.

But one advantage cannot be overlooked: Unlike chewing gum, with palate tape in your mouth, you don't speak Texan gibberish in meetings but pronounce clearly and distinctly. Especially tasty after spicy Indian, Thai, or Vietnamese food.

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