12/04/2000   English German

  Edition # 26  
San Francisco, 12-04-2000


Figure [1]: Today's newsletter top product: Japanese miso soup

Michael And since America is always slightly ahead of the rest of the world, at least in the consumer goods sector, we want to introduce you people of Europe to something special. And so the newsletter's top product section was born. Products that you can't buy at home yet, but that might soon make their way over. Then you can say, "I already know it, I don't need it, I read about it in the newsletter a year ago!" when someone proudly shows off a newly acquired product.

And to be clear: You won't find our suggestions in America's rural areas or suburbs. This is only about the mega-trendy products that are only available in mega-trendy metropolitan areas like New York or San Francisco.

Right now, everything Japanese is mega trendy here. People go on vacation to Japan--we might try it next year. People eat Japanese food, for example, in Japantown in San Francisco. And, most recently: People shop in Japanese supermarkets, where even die-hard Japan enthusiasts get overwhelmed because they can't even read the product packaging.

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