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| Angelika/Mike Schilli |
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Michael Agreed, a bag of salty pretzels isn't exactly a gourmet snack, which would justify paying more for a respectable brand, but what I find really fascinating about the Rold Gold pretzels is the classic 1950ies design of the bag, which almost looks like it came straight from an episode of "Mad Men". These pretzels are bigger and thinner than those manufactured by other brands and you can easily eat a whole plate of them while washing them down with a glas of beer. While doing that, I like to imagine how a middle class family man plops down on the couch after work, turns on the black-and-white TV to "I Love Lucy" and starts dropping pretzels into his open mouth. Angelika finds this behavior unacceptable, which is why I can only do it when I'm by myself.
According to the imprint on the bag, the brand has been around since 1917, but no longer belongs to the original owner "American Cone and Pretzel Company", as it got acquired by the gigantic Frito Lay corporation. And don't believe that it says "America's No. 1 Pretzel" either, because the pretzel market leader Snyder's of Hanover is selling more of them.
Back in 2010, the press was tight-lipped about which brand of pretzel George W. Bush choked on, in the incident that became known because he subsequently fell unconcious, face-planted against the wooden floor of his sun deck, to explain to astonished news people the next day where the big wound on his temple came from.
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