A few weeks ago, a media company agreed to design the advertisement for free (which is called "pro bono" here). At the end of July, I opened the "Bay Guardian" and on page 41, a piece of my photographic ambitions beamed back at me. The "Bay Guardian" is a free weekly local newspaper that is very popular in San Francisco because it not only reports on events, restaurants, etc., but also critically examines the things happening in the city. The issue in which my photo appeared was titled "Best of the Bay" and is particularly sought after. Once a year, the "Bay Guardian" publishes a list of the best and most popular restaurants, cafes, parks, destinations, beaches, cinemas, and so on. Both the readers and the staff of the Bay Guardian have their say. The following week, I admired my photo along with the advertisement in the "San Francisco Business Times." This newspaper also appears weekly and can be found at various newspaper stands in San Francisco. In illustration 1, you can see the advertisement, and it is also available on the official webpage of the umbrella organization (www.compass-s.f.org). At the very bottom left in the fine print, you can also find my name. Yes, yes, I admit that you almost need a magnifying glass to read it. However, in the printed advertisement, it is easier to decipher.